In order for a charitable organization to grow there must be comprehensive privacy policies and procedures in place. Not only does this make your charity more attractive to your overall ongoing donor base, it also makes you attractive to those who give in large amounts.

Donors and philanthropists demand that the highest levels of personal privacy be in place. By setting up those important structures, you can lay the foundation for long-term trust and open some very exciting doors.

Are you using all means available to enhance your public image?

Accountability has historically been weak for nonprofits with negative public relations, news of abuses and squandered money tarnishing the reputation of many good fundraising organizations.

Establishing deeper levels of trust with donors begins with more transparency, including firmly established standards of efficiency, internal controls, and documentation on revenues and operations. This information can then be used to enhance your image, build confidence, and increase charitable donations.

Are you cultivating all fundraising methods possible?

With more organizations competing for the same fundraising dollar, many charities are moving toward fundraising practices traditionally used in the business world including raffles, donate a car programs, luncheons, telethons, and other special events.

Trust however must be established as these activities involve the sharing of personal and financial information. With proper privacy structures in place credibility can be enhanced, and more people will respond.

Are you finding and retaining enough volunteers?

Most fundraising organization operate with very few permanent staff, creating an ongoing need for volunteers to participate in fundraising and provide a variety of administrative services.

Recruiting and retaining the most highly qualified volunteers however is a function of your organization’s reputation and overall working conditions. Through trust you can establish your charity as an outstanding place for people to work.